Question 5

 Question 5

Having a teenager on my cover will attract my target audience as they are of a similar age so they can relate. The fact that he is male will not only attract other males as they are able to relate, but will also will attract females of a similar age. “DUFFY” in large font will attract his fans. The colour scheme is not aimed towards just one specific gender but will attract both genders. Bright, contrasting colours to ensure that it is eye-catching. 

£3.00 an issue as my target audience range from the age of 14-20 At this age, they would not have a lot of money to be spending on magazines so making it affordable would make for people able to buy it and will make it a popular magazine among youths. Direct address from my main model draws in readers and gives a personal feel. Buzz word “Exclusive” makes readers feel special and privileged, making my magazine stand out above the rest as the interview is ONLY in my magazine. The buzz word “VIP access” also attracts readers as they know that they are getting new and recent information about their favourite artists.

Question 4

Question 4

I have developed my magazine in the sense that it represents the more intellectual and fan group side of indie-pop, rather than the event and festival aimed audience. This is because they are more likely to read the information provided in the magazine.

This audience that I am aiming for consists of both male and females, from 14 years old all the way up to 20, because this would also include a lot more to do with social media, though a lot of older people do use it, I feel that only this age group would use it sensibly and appreciate the content more.

I also have tried my best to use colour scheme to fit in with the audience themes keeping to red, also using white and black where is necessary to make things look more sensible. (Picture on right)

a lot of my headings and fonts are also kept Large and in stylised shapes to keep it appealing to the younger generations. The bold colours also fit with the indie-pop culture, (see left picture)

Comparison To style models front cover

I would say that my magazine is most like this style model, magazine cover from the mojo site as it has similar colours and also are both unique magazines. Other than this it seems that the magazines have similar target audience. I would rate my magazine cover at a high Level3

Question 3

Question 3

My media product would mainly attract a teenage audience so it may be best using a media institution that relates themselves to teenagers or young adults. This would be an advantage to the media product as it will be attracting the correct audience.  For example if I were to chose a magazine distributer for my magazine it would probably be Great magazines. Great magazines is the distributor of the likes of Mojo, who are my style model so getting my magazine distributed by them would be my best bet.

If the magazine product had been taken on by a media institution that didn't attract the audience then the magazine product may not get the audience it needs. For example, my magazine cover has the image of a teenager that relates to the target audience that the media institution may be looking for. It also has music references such as the headings that include big names in the music industry that may attract the audience. To tell of it's music genre also, I have used a guitar in the photo to show that it is of a music genre. Bauer magazine would not be a good distributer for me to use as they distribute magazines like kerrang and Q which are nothing like my magazine.

Question 2

Question 2

My magazine is a indiepop magazine and therefore appeals to a certain social group of both genders, aged 13-19. I believe that it represents social groups in the same way as other indie-pop magazines like 'Mojo' and 'Q'. These are  Both very popular magazines. People who class themselves as part of an 'indie-pop' social group are all about following trends while adding there own unique style to it to show individuality, which is what I wanted my magazine to be and therefore, appeals to individuals.

I did this by making my models dress in suitable outfits, e.g. checked shirts, super slim jeans etc. The models hairs was in wavy with a small fringe which gave him a casual stylish look which reflected the style of my target audience. I directed different poses for my model that I believe represent the social groups.  (This image to the left isn't one that made it onto my magazine but it is a good example to use when explaining the poses).

I chose a male model as this straight away represents the male side of my target audience attracting them to the magazine, similar to this, a female might see a good looking boy and want to know more about him. So, in truth this technique attracts both genders.

I gave my magazine a colour scheme of red, white and black. These are all very clean and clinical, this connotes that the magazine is very professional. As the colours are very basic but also well thought out, it makes my magazine seem a lot more appealing to the target audience. I have used the same house colours throughout the magazine which gives it a consistent theme.

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I have followed style models of real magazines to ensure that i have used the correct conventions making my magazine professional. I have also developed and changed the look a little so that it makes my magazine original.

Masthead:

This is the masthead of my magazine. Like real media products, it takes up the top 3rd of the page to catch peoples attention. The name of my magazine is 'THE1' and from looking at my style model , the the main image of the artist is usually underneath the title. It also includes my main colour scheme which is a Red and black with my white in the background.

Sell Lines:

I have used sell lines that attract the audience on my front cover so that the targeted audience will buy the magazine. I have placed it where i think would be best which is the the right of my picture so that it doesn't overrun the focus on the artist .'Exclusive' and 'VIP ACCESS' are good taglines to catch peoples eye.

Headline & Quote:

The main headline for my magazine is the name of the artist in the magazine. This uses up a large amount of the page to make sure it attracts any fans of the magazine, urging them to buy the magazine. The Quote i have used is to give an idea of what will be inside the magazine.


Barcode:
I have used another convention of  including a barcode, and also the date for the magazine so that buyers can easily what date the magazine was published so that there is no confusion.









Mise en Scene:
For the mise en scene in my magazine i have gone with dark, dull colours with bright colours added into it so that it matches the genre i chose. The actors appear to have an emotional attitude which was purposely done as it targets the intended audience. The actors are wearing mainly black and white with splashes of colour to link in with the colours of my magazine and to keep a certain colour scheme. They are also wearing unique clothing to give that indie-pop type of look. I have also kept the same type of fonts throughout each page so that the magazine looks professional and consistent. 

Mr Natton Marketing campaigns (hobbit)

1)We feel that the marketing on the film "The Hobbit" was key to the success of the film as the multiple marketing campaigns developed a huge hype in the world of film which allowed a fan base to already form and the fan base from the lord of the rings to also begin to get a hype of the films release.

2) The hobbits Cross-media Campaign was a huge success as the films Distributor was able to raise a very high awareness of the film in every platform of media, Through Billboards and posters all the way to Partnerships with New Zealand and New Zealand Air. The cast also took part in multiple public speaking appearances on Americas most watched talk shows such as“Late night with Jimmy Fallon”The Franchise also set up its own social media accounts to allow the public to gain behind the scenes access and talk to the cast and producers. It also allowed the audience to take part in various giveaways. https://www.youtube.com/watch?v=qOw44VFNk8Y This is an example of how the cross-marketing was used to promote the film, this was one of the most successful parts of their social media campaign as it has had over 15 million views and made the news which gained the hobbit free publicity.

The Hobbit’s website was the most effective way of the distributor advertising the film, as the website served as a body to hold all of the online advertising of the Hobbit together in one place. In addition to all of the photos, videos, downloads, and information fans could possibly want, the site also features interactive games and activities like Recipes from Middle Earth, the Dwarf Combat Training game, and the Riddles in the Dark puzzle game. With visually captivating content to engage Lord of the Rings and Hobbit fans.

3)The main piece of synergy in the campaign from the Hobbit we have already talked about which was the Air New Zealand safety video, they also paired with the Government of New Zealand To make New Zealand a number one tourist attraction whilst implementing the hobbit into its landscape by placing a massive Gollum sculpture inside the main airport of New Zealand, They also opened a real life version of the Green Dragon inn from the lord of the rings which saw thousands of people fly out to New Zealand to have a pint in the world famous pub.