Mr Natton Marketing campaigns (hobbit)

1)We feel that the marketing on the film "The Hobbit" was key to the success of the film as the multiple marketing campaigns developed a huge hype in the world of film which allowed a fan base to already form and the fan base from the lord of the rings to also begin to get a hype of the films release.

2) The hobbits Cross-media Campaign was a huge success as the films Distributor was able to raise a very high awareness of the film in every platform of media, Through Billboards and posters all the way to Partnerships with New Zealand and New Zealand Air. The cast also took part in multiple public speaking appearances on Americas most watched talk shows such as“Late night with Jimmy Fallon”The Franchise also set up its own social media accounts to allow the public to gain behind the scenes access and talk to the cast and producers. It also allowed the audience to take part in various giveaways. https://www.youtube.com/watch?v=qOw44VFNk8Y This is an example of how the cross-marketing was used to promote the film, this was one of the most successful parts of their social media campaign as it has had over 15 million views and made the news which gained the hobbit free publicity.

The Hobbit’s website was the most effective way of the distributor advertising the film, as the website served as a body to hold all of the online advertising of the Hobbit together in one place. In addition to all of the photos, videos, downloads, and information fans could possibly want, the site also features interactive games and activities like Recipes from Middle Earth, the Dwarf Combat Training game, and the Riddles in the Dark puzzle game. With visually captivating content to engage Lord of the Rings and Hobbit fans.

3)The main piece of synergy in the campaign from the Hobbit we have already talked about which was the Air New Zealand safety video, they also paired with the Government of New Zealand To make New Zealand a number one tourist attraction whilst implementing the hobbit into its landscape by placing a massive Gollum sculpture inside the main airport of New Zealand, They also opened a real life version of the Green Dragon inn from the lord of the rings which saw thousands of people fly out to New Zealand to have a pint in the world famous pub.