Mr Nattons homework

mr natton homework




The 1960s and 1970s saw a resurgence of feminist activity, including the women's liberation movement and the more mainstream feminist groups. This period has been called the Second Wave of feminism, with the first wave usually thought of as being from 1848-1920, when women won the vote. what did the feminists of the 1960s and 1970s want? Feminism changed many women's lives and created new worlds of possibility for education, empowerment, working women, feminist art and feminist theory. For some, the goals of the feminist movement were simple: let women have freedom, equal opportunity and control over their lives. The feminist movement of the 1960s and '70s originally focused on dismantling workplace inequality, such as denial of access to better jobs and salary inequity, via anti-discrimination laws. In 1964, Representative Howard Smith of Virginia proposed to add a prohibition on gender discrimination into the Civil Rights Act that was under consideration. He was greeted by laughter from the other Congressmen, but with leadership from Representative Martha Griffiths of Michigan, the law passed with the amendment intact. However, it quickly became clear that the newly established Equal Employment Opportunity Commission would not enforce the law's protection of women workers, and so a group of feminists including Betty Friedan decided to found an organization that would fight gender discrimination through the courts and legislatures. In the summer of 1966, they launched the National Organization for Women,which went on to lobby Congress for pro-equality laws and assist women seeking legal aid as they battled workplace discrimination in the courts.
Task 2 "Visual Pleasure and Narrative Cinema", written in 1973 and published in 1975 in the influential British film theory journal Screen. It later appeared in a collection of her essays entitled Visual and Other Pleasures, as well as in numerous other anthologies. Her article, which was influenced by the theories of Sigmund Freud and Jacques Lacan, is one of the first major essays that helped shift the orientation of film theory towards a psychoanalytic framework. Word meanings:
Voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviors, such as undressing, sexual activiststy, or other actions usually considered to be of a private nature.[1]
The voyeur does not normally interact directly with the subject of his/her interest, who is often unaware of being observed. The essence of voyeurism is the observing but may also involve the making of a secret photograph or video of the subject during an intimate activity.

Narcissism
inordinate fascination withoneself; excessive self-love;vanity.
Scopophilia
the obtaining of sexual pleasureby looking at nude bodies, eroticphotographs

Front Cover

Contents Page

Double Page Spread

Pre lim contents page

Pre lim Front Cover

Question 6

Question 6

Throughout this process I have used different pieces of technology to complete all set tasks.  The majority of the technology and software I already knew how to use but I learned how to use it more to my advantage. The apple mac computer seen to the right is what I completed and edited a lot of my work on, though there were a few tasks, which I decided to complete at home on my MacBook, which is very similar to an apple mac.

I used a canon camera to take shots for my front cover, over the process of taking these photos I learnt how to position the camera and different function the camera could do. I learnt after my first batch of photos of my model that they needed to be redone as the shots. Failed to show an indie-pop culture, Then in my second batch of photos decided to use a different location with changes in the lighting  (some on camera, some natural) to emphasise the photographs.

 here you can see a screenshot of some of the work I've been producing in photoshop, I learnt how to use the spot eraser tool within selections. I learnt how to change the saturation and contrast on my photos to give them a more life.

On top of this I learnt how to use rulers to lay my work out in a professional way.

I used different forms of social networking to gain audience response and to update my work and research as a developer. I used Facebook because it allowed me to send images to fellow classmates to ask for suggestions on how to improve my work which lead to me changing the majority of my pictures. I use blogger to post my research and work.

Question 5

 Question 5

Having a teenager on my cover will attract my target audience as they are of a similar age so they can relate. The fact that he is male will not only attract other males as they are able to relate, but will also will attract females of a similar age. “DUFFY” in large font will attract his fans. The colour scheme is not aimed towards just one specific gender but will attract both genders. Bright, contrasting colours to ensure that it is eye-catching. 

£3.00 an issue as my target audience range from the age of 14-20 At this age, they would not have a lot of money to be spending on magazines so making it affordable would make for people able to buy it and will make it a popular magazine among youths. Direct address from my main model draws in readers and gives a personal feel. Buzz word “Exclusive” makes readers feel special and privileged, making my magazine stand out above the rest as the interview is ONLY in my magazine. The buzz word “VIP access” also attracts readers as they know that they are getting new and recent information about their favourite artists.

Question 4

Question 4

I have developed my magazine in the sense that it represents the more intellectual and fan group side of indie-pop, rather than the event and festival aimed audience. This is because they are more likely to read the information provided in the magazine.

This audience that I am aiming for consists of both male and females, from 14 years old all the way up to 20, because this would also include a lot more to do with social media, though a lot of older people do use it, I feel that only this age group would use it sensibly and appreciate the content more.

I also have tried my best to use colour scheme to fit in with the audience themes keeping to red, also using white and black where is necessary to make things look more sensible. (Picture on right)

a lot of my headings and fonts are also kept Large and in stylised shapes to keep it appealing to the younger generations. The bold colours also fit with the indie-pop culture, (see left picture)

Comparison To style models front cover

I would say that my magazine is most like this style model, magazine cover from the mojo site as it has similar colours and also are both unique magazines. Other than this it seems that the magazines have similar target audience. I would rate my magazine cover at a high Level3

Question 3

Question 3

My media product would mainly attract a teenage audience so it may be best using a media institution that relates themselves to teenagers or young adults. This would be an advantage to the media product as it will be attracting the correct audience.  For example if I were to chose a magazine distributer for my magazine it would probably be Great magazines. Great magazines is the distributor of the likes of Mojo, who are my style model so getting my magazine distributed by them would be my best bet.

If the magazine product had been taken on by a media institution that didn't attract the audience then the magazine product may not get the audience it needs. For example, my magazine cover has the image of a teenager that relates to the target audience that the media institution may be looking for. It also has music references such as the headings that include big names in the music industry that may attract the audience. To tell of it's music genre also, I have used a guitar in the photo to show that it is of a music genre. Bauer magazine would not be a good distributer for me to use as they distribute magazines like kerrang and Q which are nothing like my magazine.

Question 2

Question 2

My magazine is a indiepop magazine and therefore appeals to a certain social group of both genders, aged 13-19. I believe that it represents social groups in the same way as other indie-pop magazines like 'Mojo' and 'Q'. These are  Both very popular magazines. People who class themselves as part of an 'indie-pop' social group are all about following trends while adding there own unique style to it to show individuality, which is what I wanted my magazine to be and therefore, appeals to individuals.

I did this by making my models dress in suitable outfits, e.g. checked shirts, super slim jeans etc. The models hairs was in wavy with a small fringe which gave him a casual stylish look which reflected the style of my target audience. I directed different poses for my model that I believe represent the social groups.  (This image to the left isn't one that made it onto my magazine but it is a good example to use when explaining the poses).

I chose a male model as this straight away represents the male side of my target audience attracting them to the magazine, similar to this, a female might see a good looking boy and want to know more about him. So, in truth this technique attracts both genders.

I gave my magazine a colour scheme of red, white and black. These are all very clean and clinical, this connotes that the magazine is very professional. As the colours are very basic but also well thought out, it makes my magazine seem a lot more appealing to the target audience. I have used the same house colours throughout the magazine which gives it a consistent theme.